Created in Holland and endorsed by health care professionals, The Original Tummy Tub is a unique womb-shaped and sized bath that eases baby’s transition from a familiar, safe place to an unknown world.

Tummy Tub Benefits:

• Baby sits comfortably in tub with minimum support
• Easy to fill and empty
• Eases indigestion, gas, and colic while calming baby
• Uses less water, energy, and space than traditional baby tubs

Tummy tub has been endorsed by maternity hospitals, physicians, midwives and child care professionals all over the world. In Europe it is TÜV certified and has also passed the most stringent safety tests in Australia, France, Germany, the UK and the USA.

The Baby Shusher is the newest peace provider in the New Zealand parenting market that takes the stress out of trying to calm a crying baby.

The Baby Shusher provides a rhythmic shushing sound to mesmerise babies and infants into a sleep state. Even adults find The Baby Shusher relaxing. It's doctor-approved and provides a thoroughly tested technique designed to break a baby’s cry spell and engage their natural calming reflex.

Check out the reviews from Baby Sleep Consultant NZ
The babies I tried it on almost instantly stop crying and fussing and start listing to the shusher, the constant shhhh shhhh shhhh has been proven effective and endorsed by Dr Harvey Karp…

Every day, more than 700 children are born HIV positive. Together we can get that number closer to zero. Treatment exists that costs as little as 40 cents a day to prevent the transmission from mother-to-child. 10% of the retail price of every Aden + Anais Special Edition Item will go to the Global Fund to fight AIDS.

One aden + anais (PRODUCT)RED™ can provide up to 12 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby. Together, we can help fight for an AIDS free generation.

Baby Einstein toys has just landed!

Purchase any Baby Einstein toy from now until 30th of September and you will go into the draw to win a Baby Einstein Discovering Music Activity Table! Winner will be drawn and announced on baby blog on 3rd of October! Competition is limited to those that live in New Zealand!

Baby Einstein toys started more than fifteen years ago with a mum eager to share her love of the arts and humanities with her baby. From that humble beginning, it has grown to encompass some of the most unique, most creative baby products imaginable.

Our Facebook fans recommended this adorable range of baby headbands from Toddle, so we stocked it in!

TODDLE Wide-fit headbands. Super comfortable stretch headbands perfect for staying put on babies, girls and even mums. Available in six gorgeous colours: Pink, Grey, Cream, Lemon, Fuchsia and Lilac.

Fit from newborn right through to adults.

When it comes to preschool and baby toys Playskool is a brand we all know and love. That's because Playskool puts fun first because the more fun a child is having the more they're learning!

Today we would like to highlight two brand new Playskool toys. The Rocktivity Rolling Tunes Piano & the Poppin Park Press n Pop Pinball Toy.

Rocktivity Rolling Tunes Piano

Your little one is going to get her groove on to music you love with the Playskool Rocktivity Piano toy! Every time she rolls or taps a key, the fun pop music sounds and the lights flash!

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Check out the new arrivals in feeding from Kids Konserve!

Kids Konserve has a range of quality, safe and reusable food storage solutions for the whole family!

Nesting Trios
A set-of-three leak-proof stainless steel nesting containers.They all nest inside one another they take up very little storage space. Pack kid’s lunches and picnics on the go, while saving trash from our ever-growing landfills!

They are non-toxic and non-leaching alternative to plastic Tupperware. Reusable, BPA-free, PVC-free, Phthalate-free and lead-free

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We've just received a shipment of Danish Designed luxury brand mobile wooden toys – Moover Toys!

Moover's unique blend of craftsmanship with bold contemporary colors are designed to get babies moving! Moover products assist in the development of children's motor skills and encourage the exploration of their environment.

Built with heirloom quality, these push & ride-on pieces make perfect gifts. These stylishly designed products not only look amazing but also offer functionality, creativity, long term quality and most of all safety!

So quick and easy to assemble and pull apart, the Moover Toys could easily be a toy that is packed and carried to Grandma and Grandpa's house.

Anyone who’s ever had a baby will tell you that pacifiers have an uncanny ability to disappear. The Nookums Paci-Plushies is a great range of comforters with cute plush animal to attached to a pacifier, which makes it much easier to keep track of day and night. Additionally, parents say the attached toy make it much easier for baby to learn to put his pacifier back in by himself.

Nookums comforters also comes in super soft, lovable blankies.

The Nookums Chillies chill in the fridge to help relieve tender gums and boo-boos.

Nookums Lovies features Lavender Scented aroma for calming and relaxing fussy babies.

We want you to be the first to check out the hot deals & new releases from our July/Aug Baby Catalogue!

Bubbly Bubs leg warmers are made from pesticide free organic cotton: better for little ones and the environment and are now on special for 20% off!

Bubbly Bubs leg warmers are super cute and practical; keep baby's legs warm while you change their nappies, keep their arms warm too if you like! Unlike socks, bubbly bubs leg warmers stay on. Keep feet covered when it's cold, expose them when it's time to play! Protect little crawling knees, and add colour to their wardrobe.

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