Success in the music industry is not just about great music; it's about working smarter and knowing the business. Drawing on their many years of experience in the high-tech, rapidly changing music industry, authors A. J. Grant and Lo Rene` give aspiring musicians, songwriters, and managers the practical information and expert advice they need to make it big in music. Musicians, songwriters, and co-owners of an entertainment company, Grant and Lo Rene` offer a realistic, insider view of the industry and show you how to develop and sell your "whole package", including talent, image, communication skills, and business know-how. Recommended assignments and projects help you build self-esteem, set achievable goals, network effectively, endure the pressures of a highly competitive business, and perfect the kind of stage presence that impresses an audience (and any key music executives who might be in it). Whether you're looking to land a recording agreement, a publishing deal, or just some more lucrative gigs, you will find this resource invaluable for building a rewarding and lasting career in music. "With the practical and easily approachable teachings of this book, the new artist will place themselves in a direct position for faster progress and possibly even greater success." --Germaine "Kingdomchild" Moody, CEO, Moodtyme Entertainment and Corporate